Client Relations
Idea Marketing will always put client needs first. This is true even if it means financial loss for the agency. The client deserves our full attention and we will respect their desires even if they conflict with our own. Expenditures will stay within established budgets and bid amounts. Clear and honest communication between the client and ourselves is essential for a continuing relationship. When problems occur, we will immediately accept responsibility and endeavor to fix the problem.
Quality
Quality standards will be established by comparing work produced by Idea Marketing with other works of similar budget and parameters. We are committed to continually improving quality standards by striving for "best of class" quality in all work we produce. We will demand comparable quality from all vendors. Technological advances and continued education will be our bridges to improving quality standards in all phases of our work.
Creativity
We are committed to fresh creative ideas in all areas of our business. We will continually seek out new creative resources and entertain multiple viewpoints on all projects. A continuous benchmarking process will enable us to judge our success in the creative arena.
Professionalism
We will strive for honesty in each and every situation. We will maintain good manners in our personal and professional conduct, that includes dressing appropriately for the conditions and responding to every contact in a timely manner. We will focus on the positive in all work situations. We will make extensive use of humor in all dealings while remaining sensitive to the environment in which we find ourselves. We will reach and maintain, by analyzing all available resources, professional levels concerning: products, technical knowledge, sales skills, customer service and market conditions.
Adaptability / Resourcefulness
We will endeavor to always be resourceful in finding solutions to problems. We will be flexible in order to achieve the common goal.
Profitability
We will remain financially healthy and fiscally sound with an emphasis on long term profit and stability. We will use our financial resources wisely by making smart decisions with those resources and will avoid making quick decisions when it comes to money matters. Obscene profits are not our goal, but a fair return for value is our ideal. |
